Brazen Beef Logo
Rancher on horseback
Woman inspecting plants
Cow in a field at sunset


Rancher on horseback

10% is just the start

If we’re showing up for the climate, then we’ve got to show our work. Not only did we work with our supply chain to reduce greenhouse gas (GHG) emissions by 10%*, but we built a model that backs it up. We worked with researchers, technical experts and suppliers to track and reduce emissions from pasture to production as compared to emissions for conventional beef.

Animals chosen for the program are raised with emissions reduction practices in mind. Before being fully accepted into the program, the emissions of each animal are evaluated to ensure they meet the base emissions and program qualifications. Here’s a high-level look at the beef production process and how GHG emissions are reduced through our program.

farmers daring to do it differently

We start strong with innovative, reliable farmers who raise crops using agricultural practices that can help reduce GHG emissions. Healthy soil and roots are key to healthy crops, and our farmer partners have the passion and expertise to cultivate them.
Practices like:
No-till or reduced tillage | Planting cover crops | Nutrient management

lasting solutions in ranching

The status quo doesn’t cut it here — ranchers must undergo a qualification process to join our program. While ranchers can customize their practices based on individualized needs, they must meet the criteria of our Climate-Smart Beef Program, which includes an auditing process, and share data on their cattle ranch operations. This information is used in a model that estimates GHG emissions, and cattle must meet a threshold10% GHG reduction.
Practices like:
Pasture rotation | Rangeland & tree management | Native range planting

innovation at the feedyard

The feedyard is where cattle chow down and grow to an optimal weight. Feedlot operators receive GHG emissions data from the ranchers. The feedyard then continues to track GHG emissions data and adds an Electronic Identification Tag to each animal to ensure all animals within the program are individually identified, certified and traceable.

Cattle performance monitored | Manure management
|Audits ensuring animal welfare

packaged with a punch

There’s power in packaging, and we sourced ours with materials and GHG emissions in mind. Trays used in store for Brazen products are made from plant-based fiber. Plus, our in-store point-of-sale materials are designed to be fully recyclable to help minimize plastic used in packaging and reduce waste going to landfills.

Plant-based fiber packaging | Designed to be recyclable | Plastic reduction

the BRAZEN Beef way


Brazen Beef is a one-of-a-kind, first-of-its-kind. Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate-Smart Beef Program for emission reduction from pasture to production. These criteria were set with input from third-party sustainability groups and emissions experts. We also have an Animal Welfare CARE Program** requirement because it’s the right thing to do.

So when we say no other beef brands are doing it like us — we mean it.

*Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate-Smart Beef Program for emission reduction from pasture to production.

**Tyson Foods, Inc. Animal Welfare CARE Program

™/© 2024 Tyson Foods, Inc.