DOING BETTER TOGETHER
10% is just the start
Animals chosen for the program are raised with emissions reduction practices in mind. Before being fully accepted into the program, the emissions of each animal are evaluated to ensure they meet the base emissions and program qualifications. Here’s a high-level look at the beef production process and how GHG emissions are reduced through our program.
farmers daring to do it differently
No-till or reduced tillage | Planting cover crops | Nutrient management
lasting solutions in ranching
Pasture rotation | Rangeland & tree management | Native range planting
innovation at the feedyard
The feedyard is where cattle chow down and grow to an optimal weight. Feedlot operators receive GHG emissions data from the ranchers. The feedyard then continues to track GHG emissions data and adds an Electronic Identification Tag to each animal to ensure all animals within the program are individually identified, certified and traceable.
|Audits ensuring animal welfare
packaged with a punch
There’s power in packaging, and we sourced ours with materials and GHG emissions in mind. Trays used in store for Brazen products are made from plant-based fiber. Plus, our in-store point-of-sale materials are designed to be fully recyclable to help minimize plastic used in packaging and reduce waste going to landfills.
the BRAZEN Beef way
Brazen Beef is a one-of-a-kind, first-of-its-kind. Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate-Smart Beef Program for emission reduction from pasture to production. These criteria were set with input from third-party sustainability groups and emissions experts. We also have an Animal Welfare CARE Program** requirement because it’s the right thing to do.
So when we say no other beef brands are doing it like us — we mean it.
*Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate-Smart Beef Program for emission reduction from pasture to production.
**Tyson Foods, Inc. Animal Welfare CARE Program