A Climate
Friendly*
Industry First
be the first to bring it to your case
Stop shoppers in their tracks with one-of-a-kind Brazen™ Beef, the first climate friendly beef with 10% greenhouse gas reduction.
Together with a team of researchers and environmental experts, we’ve created an accounting framework of estimating and reducing greenhouse gas emissions from pasture to production.
why it matters
Sustainability has been a huge topic of conversation and an even bigger factor in evolving shopping habits. In fact, consumers would be willing to pay at least 24% more for environmentally friendly sustainable options in retail.1 NO OTHER meat brands can help you deliver on these consumer demands (and your bottom line).
You’ve got emissions goals and so do we. Let’s help tackle them together (plus, you’ll look really good to your C-Suite managers).
USDA Choice and grain-finished for flavor + reduced greenhouse gas emissions during production for the extra kick of “feel good” = high perceived value and willingness to pay.
Sustainably marketed products grow 2.7x faster in their categories than non-sustainable products.2 That’s major profit potential!
The ultimate flex? Bringing shoppers something they can’t get down the road. After all, we know shoppers pick their retailer based on fresh meat and produce.
We created a brand that’s meant to sell. After 14 consumer insights exploration projects and much strategy and research, we’re taking the bold step forward. Now it’s your turn.
are you brazen enough?
We’re looking for retailers who boldly welcome innovation and embrace the latest consumer trends. For partners as bold as we are, ready to make a splash and trek into a disruptive category filled with potential.
Sound like you? We’re ready to chat.
be brazen. join the waitlist.
1 Environmental sustainability in business: Becoming the expectation and no longer the exception, Simon-Kucher’s Global Sustainability Study, Sustainability Study 2022 | Simon Kucher (simon-kucher.com), Oct 2022
2 https://www.forbes.com/sites/gregpetro/2022/03/11/consumers-demand-sustainable-products-and-shopping-formats/?sh=a37d856a062c (2022)
*Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate Smart Beef Program for emission reduction from pasture to production.